Background:

This 298 unit property is located in West Hollywood, within walking distance from the Grauman’s Chinese and the Kodak Theaters, and the Hollywood Walk of Fame. Built in 1987, the property was outdated and underperformed relative to its vibrant location. Security Properties' reposition of this property included renovations to the leasing office and common areas thus capturing a greater share of Hollywood’s younger demographic.

Highlights:

• The Hollywood Redevelopment Project, which encompasses 1,107 acres in the heart of Hollywood in which more than $2 billion of commercial and residential development was slated helped launch a revitalization of this historic neighborhood.
• Being one of the largest properties in the neighborhood, its successful renovation made it one of the marquee properties in the area.