Serravella

Serravella, Hollywood, CA

Strategy:Reposition an  Outdated Product

Investment Date:November, 2005

Property Type:Multifamily  Residential

Size:298 Rental  Apartments

Total Cost:$70.6 Million

Disposition Date:October, 2007

Project IRR:30.1%

Background:

This 298 unit property is located in West Hollywood, within walking distance from Grauman’s Chinese and the Kodak Theaters, and the Hollywood Walk of Fame. Built in 1987, the property was outdated and very lackluster considering its vibrant location. SPI’s reposition of this property included renovations to the leasing office and common areas thus better catering to Hollywood’s younger market segment.

Highlights:

  • The Hollywood Redevelopment Project, which encompasses 1,107 acres in the heart of Hollywood in which more than $2 billion of commercial and residential development was slated helped launch a revitalization of this historic neighborhood.
  • Being one of the largest properties in the neighborhood, its successful renovation made it one of the marquee properties in the area.

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